Webinar

How to Leverage Entitlement Data to Hit Your Revenue Target

Discover how centralized entitlement data drives renewals, upsells, and retention while reducing revenue risk in hybrid software monetization models.

Original Air Date: May 5, 2023

In this Webinar

Overview

If you're a software producer looking to unlock new revenue streams and reduce churn, this webinar is a must-watch. Join Michael Goff, Principal Product Marketing at Revenera, and Victor Marines, VP of Product Management for Software Monetization, as they dive into how entitlement data can transform your approach to renewals, retention, and upsell opportunities. 

Learn how a centralized entitlement management system gives you a 360° view of customer engagement, helping you identify usage patterns, renewal risks, and monetization gaps. Discover how to operationalize complex hybrid models—whether on-prem, SaaS, or subscription-based—and automate insights that drive predictable revenue. 

The session also explores real-world use cases, including consumption credit models, feature-level analytics, and proactive notifications that integrate seamlessly with your CRM and billing systems. Whether you're scaling your portfolio or optimizing pricing strategies, this webinar delivers actionable insights to help you align product value with customer demand and accelerate growth.

Recap

Key Themes and Takeaways

Centralizing Entitlement Data for a 360° Customer View

The webinar emphasized the importance of a centralized entitlement management system to gain a full view of customer engagement. By consolidating data across hybrid environments—on-prem, SaaS, and subscription—software producers can better track consumption, reduce integration complexity, and align monetization strategies with actual usage. 

Driving Renewals, Retention, and Upsell Opportunities

Entitlement data provides actionable insights into customer behavior, helping identify renewal risks and upsell potential. The speakers discussed how usage patterns can reveal misalignments between product value and customer needs, enabling more targeted outreach and pricing adjustments. 

Operationalizing Hybrid Monetization Models

The session explored how software companies are increasingly adopting hybrid monetization models, combining access-based, usage-based, and subscription pricing. A centralized system allows producers to test and optimize these models without modifying the product itself, streamlining go-to-market strategies. 

Real-Time and Conditional Notifications

A key capability highlighted was the use of event-based and conditional notifications. These alerts help software producers stay ahead of entitlement changes, usage thresholds, and renewal timelines. Notifications can be configured to trigger emails or webhooks, enabling low-code integration with CRM and billing systems. 

High Watermark Analytics for Feature-Level Insights

The “High Watermark” report was showcased as a powerful tool for tracking feature-level consumption trends. This helps product teams understand adoption rates, identify underused features, and spot opportunities for upselling or refining product packaging. 

Consumption Credit Models and Revenue Recognition

The webinar addressed how Revenera supports consumption credit business models, allowing software producers to monetize based on usage metrics. This flexibility helps future-proof monetization strategies and ensures accurate revenue recognition across diverse deployment scenarios. 

Real-World Use Cases and Customer Examples

Several customer scenarios were shared, including SaaS applications with e-commerce capabilities and automated plan upgrades. These examples illustrated how entitlement data and notifications can prevent revenue leakage, improve customer adoption, and support scalable growth.

Speakers

Vic DeMarines

Vic DeMarines
Software Monetization Product Management
Revenera

Michael Goff

Michael Goff
Principal Product Marketer
Revenera

Frequently Asked Questions

Entitlement data refers to the information that defines what products, features, or services a customer has access to. For software producers, it’s critical for tracking usage, managing renewals, and identifying upsell opportunities. Centralizing this data enables a 360° view of customer engagement and helps align product value with pricing strategies.

By analyzing how customers consume software, producers can detect early signs of disengagement or underutilization. This insight allows teams to proactively address renewal risks and tailor outreach efforts. It also helps identify misalignments between product offerings and customer needs, improving retention outcomes.

A centralized system simplifies integration across CRM, billing, and fulfillment platforms. It reduces operational complexity, especially in hybrid environments with on-prem and SaaS products. It also enables consistent monetization models and provides a single source of truth for analytics and reporting.

Usage trends and consumption thresholds can reveal when customers are ready for more advanced features or higher-tier packages. Entitlement analytics help sales teams identify these opportunities and justify upsell offers with data-backed insights. This leads to more targeted and successful expansion efforts.

Yes. Real-time event notifications tied to entitlement changes can trigger updates in billing and CRM systems. This automation ensures accurate and timely revenue recognition, especially in subscription and usage-based models. It also reduces manual errors and improves financial forecasting.

Software producers can support access-based, usage-based, subscription, and consumption credit models. A flexible entitlement system allows testing and optimization of these models without modifying the product itself. This adaptability is key for future-proofing monetization strategies.

Notifications—both real-time and conditional—alert teams to key events like entitlement expirations, usage thresholds, or plan upgrades. These can be configured as emails or webhooks, enabling low-code integration with external systems. This proactive approach improves operational efficiency and customer responsiveness.

The High Watermark report tracks feature-level consumption over time, helping teams understand adoption trends and product performance. It’s especially useful for identifying which features are driving value and which may need improvement. This insight supports product development and pricing decisions.

By providing data-driven insights into how customers use software, entitlement analytics help success teams tailor engagement strategies. They can identify accounts at risk, prioritize outreach, and align product offerings with customer goals. This leads to more meaningful interactions and better outcomes.

Yes. Entitlement systems can track usage against pre-allocated credits, enabling flexible consumption-based billing. This model supports pay-as-you-go scenarios and helps software producers align pricing with actual customer value. It also simplifies tracking and enforcement across hybrid deployments.

Want to learn more?

See how Revenera's Software Monetization platform can help you take products to market fast, unlock the value of your IP and accelerate revenue growth.