Webinar
Building Software License Compliance Programs in a Cloud World
Explore strategies to reduce software piracy, manage overuse, and boost revenue in hybrid cloud environments.
Original Air Date: November 17, 2021
Overview
In today’s hybrid software landscape, license compliance is no longer just about piracy—it's about unlocking revenue, reducing misuse, and adapting to the realities of cloud deployment. In this dynamic webinar, Michael Goff, Principal Product Marketing at Revenera, and Victor DeMarines, VP of Product Management for Software Modernization, share actionable insights for software producers looking to strengthen their compliance programs.
You’ll learn how to move beyond piracy enforcement to tackle overuse, leverage telemetry data, and uncover hidden revenue opportunities. Discover how trends like “piracy-as-a-service,” virtualization, and hybrid SaaS/on-prem environments are reshaping compliance strategies.
The session also explores how publishers are using entitlement and identity management to build stronger connections with users and reduce friction. Plus, you’ll hear a compelling case study on how InstallShield turned compliance intelligence into a 25% revenue boost. Whether you're building out a compliance program or refining an existing one, this webinar delivers the data, strategies, and real-world examples you need to succeed in a cloud-first world. Don’t miss your chance to learn from the experts and future-proof your software monetization strategy.
Recap
Key Themes and Takeaways
The Evolving Landscape of Software Piracy and Overuse
Software piracy remains a $46 billion problem, but overuse and misuse are increasingly recognized as major contributors to revenue leakage. The webinar highlights how software producers often lack visibility into how much revenue is lost due to these issues, and how telemetry-based tools like Revenera’s Compliance Intelligence can help quantify and address the problem
License Compliance in a Hybrid Cloud World
Despite the growth of SaaS, on-premise software remains dominant in many sectors. The speakers emphasize that compliance programs must adapt to a hybrid world, where both deployment models coexist. This shift presents new challenges and opportunities for software producers to monitor usage and enforce licensing across diverse environments
Beyond Piracy: Expanding Compliance Programs
Victor Marines discusses how mature compliance programs are evolving to address not just piracy, but also overuse and entitlement gaps. By leveraging telemetry and business intelligence, software producers can identify unauthorized usage and convert it into legitimate revenue, often through soft-touch engagement rather than legal enforcement
The Rise of Piracy-as-a-Service
Cloud infrastructure has enabled new forms of piracy, including anonymous license servers and virtual desktop interfaces that distribute software illegally. The webinar explores how these trends complicate detection and enforcement, and why traditional takedown strategies are no longer sufficient
Case Study: InstallShield’s Compliance Success
Revenera’s InstallShield team used telemetry to uncover widespread overuse and piracy. Surprisingly, overuse—where licensed users exceed their entitlements—presented a larger revenue opportunity than piracy. By identifying these patterns and engaging customers, the team achieved a 25% revenue lift through compliance-driven conversions
Leveraging ISP Data for Deeper Insights
One innovative strategy discussed is the use of ISP data to identify organizations behind anonymous IP addresses. This approach, borrowed from the media industry, allows software producers to match telemetry data with real-world entities, especially in regions like Brazil and South Korea where legal frameworks support such efforts
Building Stronger Connections with End Users
Software publishers are investing in identity management, entitlement systems, and “my account” features to better connect with users. These tools not only improve customer experience but also enhance compliance by making it easier to track and manage usage rights across geographies and business units
Telemetry as a Scalable Compliance Solution
As R&D teams focus on cloud initiatives, telemetry remains a low-friction way to instrument products for compliance. It enables software producers to gather usage data without disrupting development priorities, making it a practical choice for scaling compliance programs in a resource-constrained environment
Speakers

Vic DeMarines
Software Monetization Product Management
Revenera

Michael Goff
Principal Product Marketer
Revenera
Frequently Asked Questions
Software license compliance ensures that users and organizations are operating within the terms of their software agreements. It helps prevent revenue loss from piracy, overuse, and misuse. For software producers, strong compliance programs can uncover hidden monetization opportunities and reduce legal risk. As deployment models shift to hybrid cloud environments, maintaining compliance becomes more complex but also more critical.
Piracy typically involves unauthorized use by individuals or organizations with no license, while overuse refers to licensed users exceeding their entitlements. Overuse is often harder to detect but can represent a larger revenue opportunity. Software producers can address overuse through telemetry and entitlement tracking, converting excess usage into legitimate sales. This approach is often more effective than legal enforcement alone.
Cloud environments introduce complexity due to virtualization, anonymous usage, and hybrid deployment models. Traditional compliance tools may struggle to track usage across SaaS and on-premise systems. Software producers must adapt by using telemetry, identity management, and entitlement systems to maintain visibility and control. These tools help ensure compliance without disrupting user experience.
Telemetry provides real-time data on how software is being used, helping producers identify unauthorized access, overuse, and geographic trends. It enables a data-driven approach to compliance, allowing for targeted outreach and conversion strategies. Telemetry is also scalable and minimally invasive, making it ideal for modern software development environments. It supports both enforcement and business intelligence goals.
Piracy-as-a-service refers to organized groups using cloud infrastructure to distribute software illegally. These services often mimic legitimate platforms, making detection difficult. They may use anonymous license servers or virtual desktops to bypass traditional enforcement. Software producers must monitor these trends and adapt their compliance strategies to address this evolving threat.
Instead of relying solely on legal action, many producers use soft-touch engagement to convert unauthorized users into paying customers. By identifying usage patterns through telemetry and matching them with entitlement data, producers can reach out with tailored offers. This approach is often more successful and sustainable, especially in regions with high piracy rates but strong conversion potential.
ISP data can help identify organizations behind anonymous IP addresses, especially in virtualized or remote environments. In regions with supportive legal frameworks, producers can request user information from ISPs to match telemetry data with real-world entities. This strategy enhances compliance efforts and helps uncover hidden usage that might otherwise go undetected.
Hybrid deployment—where software is delivered both on-premise and via cloud—creates fragmented usage data and entitlement tracking. Compliance teams must manage multiple licensing models and environments simultaneously. Investing in unified telemetry and entitlement systems helps bridge these gaps and ensures consistent enforcement across platforms.
Entitlement management systems track user rights and access across products and regions. They help producers understand who is using what, and whether usage aligns with licensing terms. By integrating entitlement data with telemetry, producers gain a 360-degree view of compliance and can identify opportunities to upsell or correct overuse. This leads to better customer relationships and increased revenue.
A mature compliance program goes beyond enforcement to support strategic business goals. It enables software producers to reduce revenue leakage, improve customer retention, and justify new licensing models. With tools like telemetry, entitlement tracking, and ISP data, producers can proactively manage compliance and turn risk into opportunity. These programs are especially valuable in hybrid and cloud-first environments.
Resources
Case Study
a.i. solutions® Launch Flexible Licensing to Accelerate Growth
See how they saved two years in development time, reduced support tickets by 500%, and continue to grow.
Industry Report
Forrester Total Economic Impact Study
Learn More About 426% ROI and Operational Efficiencies Enabled by Revenera
Case Study
Toon Boom Drives Double-Digit Growth with Streamlined Monetization Processes
The implementation of the new licensing and entitlement management solution resulted in several tangible benefits for Toon Boom.
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